Targeting Your Reader’s Emotions

Rand has a great post over at SEOmoz on The Emotions that Make Us Link.

It’s one of those ‘why didn’t I think to write it’ posts.

I guess I’m linking up to it out of ‘envy’, mixed with a little ‘sharing’.

PS: Actually Rand’s post reminds me a lot of a great book that I’ve been meaning to write about – Hot Button Marketing: Push the Emotional Buttons That Get People to Buy (aff).

In ‘Hot Buttons’ the author Barry Feig shares a variety of buttons that marketers use to make customers buy. What struck me in reading the book was how similar many of the ‘buttons’ were to engaging readers (whether to get a link as Rand writes about) or to get them to do other things (make a comment, buy a product, subscribe to your blog etc).

It’s an insightful book that might be worth the read if you want to explore the theme more.

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