With a baby on the way, I needed a new job with higher pay and better benefits. Instead of going back to the magazine pile, I picked up my phone, opened LinkedIn, and searched for marketing positions in Illinois.
I found a new career path in a waiting room of all places. Follow these 3 steps to boost your LinkedIn profile, and you might land a sweet gig at a place like Pekin Insurance, too.
Do This Before You Change Your LinkedIn Profile
Your likes and posts say a lot about you. If a company considers you a serious candidate, they’ll review your social media profiles. Review your profiles and make sure they represent you well. You should return the favor by checking out the social media pages of your potential employer. This gives you a glimpse of the company’s culture and lets you know if their values align with yours.
Before I applied for my current position, I was encouraged by scrolling through the Pekin Insurance Facebook page. I found insightful insurance advice, employee-focused updates, and helpful blog posts. The Pekin Insurance LinkedIn page includes similar posts. The page links to open positions and a “Life” section dedicated solely to the company’s culture. The Pekin Insurance Facebook and LinkedIn pages reflect a company that values its people and culture above all else.
Hopefully, you’ll find an employer that fits your personality and outlook. After you do this, you should update and improve your LinkedIn profile.
How to Update and Improve Your LinkedIn Profile
Step 1: Unleash the Wrecking Ball
Before Pekin Insurance hired me as a content creator, I took a wrecking ball to my LinkedIn profile. I deleted all job experience that didn’t line up with what recruiters and hiring managers wanted.
Then, I limited job experience descriptions to short sentences and bullet points. Recruiters and hiring managers have full calendars and busy days, so make their lives easier. Avoid full paragraphs and huge blocks of text on your LinkedIn profile.
Step 2: Ask for Recommendations
Scroll to the bottom of your LinkedIn profile to find the Skills & Endorsements section. Use it!
After you add your relevant skills, reach out to the right LinkedIn connections.
According to HubSpot, you should ask for recommendations from connections who have:
- Experience with professionals in your industry.
- Worked with you for at least six months.
- Benefited from your work.
To request a LinkedIn recommendation:
- Navigate to the profile of a 1st-degree connection.
- Click the icon under the connection’s name and job title.
- Select Request a recommendation.
- In the pop-up window, fill out the Relationship and Position at the time fields, and click Next.
- Include a personalized message with your request (generic isn’t good).
- Click Send.
Step 3: Let Them Know You’re Looking
Now that recommendations are popping up on your profile, use the LinkedIn Open Candidates feature to let recruiters know you’re looking for a new job.
To change your Open Candidates status:
- Click the Me bubble in the navigation menu.
- Go to Settings & Privacy.
- Navigate to Privacy near the top of the page.
- Select Job seeking preferences.
- Click the button to the right of No under Let recruiters know you’re open to opportunities.
After you change your choice to Yes, you’ll be able to add the jobs and titles you’re considering.
The Last Step: Apply and Follow Up
You boosted your LinkedIn profile in 3 simple steps, but your work isn’t done. You need to apply online and follow up with the company.
Express your appreciation for the opportunity, whether you send an email, leave a voicemail, or talk to someone on the phone. You never know how far a simple gesture of gratitude will go.
Check out our current job openings by visiting http://careers.pekininsurance.com.