How To Lift the Quality of Your Blog Posts with Embeddable Content

There is an incredible opportunity for bloggers that will help improve the quality of their content, serve their readers better, and potentially help their blog rank higher in search engines – and not everybody is making use of it!

While as a judge in a recent blogging competition, I was asked to consider the quality of 20 social media blogs, and what stood out to me was how dynamic content could be when it is embedded. Such a simple tactic, but so incredibly effective!

It also spoke volumes that by the time the scores were revealed, the top 10 blogs chosen almost all used embeddable content.

Recently I spoke at a conference in Sydney and shared some tips on how to take blog content to the next level, and I was full of all the ideas I’d just seen those amazing blogs put out. As I prepared my talk I focused quite a bit on how bloggers can use embeddable content in their blog posts, and came up with 17 ideas to choose from – by no means definitive, but a good starting point!

I share those ideas in today’s episode of the “That Work” – SLG Podcast.

Why embed?

Apart from the instances I mentioned earlier about dynamic content, higher search ranking, and serving your readers better, embeddable content is incredibly helpful for:

  • Increasing the usefulness of your content
  • Making your content more appealing to different learning styles and personalities
  • Showing your readers you’re willing to go to the extra mile to bring them great content
  • Adding other voices, opinions and experience to your blog
  • Increasing time on page and reducing bounce rate

Before you hit publish:

Brainstorm some ways you could lift your content with embeds.

  1. What could you create or curate that you could add to your post that would add value?
  2. Ensure it’s quality and not just there for the sake of having embedded content
  3. Don’t overdo it – a couple is fine
  4. Think about what would enhance the topic.

You can find the show notes for today’s episode here. Do you use embedded content on your blog?

Further Reading:

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