This week was a busy one for me in the lead up to our big Christmas promotion over at Digital Photography School, that we will kick off later in the week.
But in the middle of it all, I did something on the spur of the moment that I will definitely be doing again.
I created a quick Facebook post asking readers if they had questions that they’d like to see us write about on dPS.
You can see the thread here.
I didn’t really know how the invitation to submit questions would go – but as you can see, it had a great response.
There were a few benefits from doing it:
- it gave us some great ideas for upcoming posts for the blog
- it gave us insight into our readership’s needs, but also the level they are at with their photography
- it gave our readers a chance to engage with us on a different level (and with each other)
- it showed our readers that we are genuinely interested in helping them improve their photography, and that we base our posts on their needs
- it highlighted some of the old posts in our archives (you’ll see that where we’d already covered a topic I linked to the older posts). This drove a little traffic.
The response was great both in the Facebook thread itself, but also in a couple of private messages of thanks that I received from readers afterward.
One recurring theme from these responses was that readers felt like we’d gone to the effort of giving them some individual attention.
This is really important – with a growing blog, it is easy for readers to feel a bit lost in the crowd. It is also easy as a blogger to let your ‘readership’ become a ‘thing’ and it was a good reminder to me this week that our readership is actually a group of very diverse individuals.
PS: I also asked a similar question on the “That Work” – SLG Facebook Page this week. If you’ve got a question you’d like addressed in an upcoming post on “That Work” – SLG – please feel free to ask it.