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Google Automat

Interesting post over at Inside Google on a patent that Google has filed for a product called Google Automat which looks like an extension to their AdWords program where advertisers can not only place an AdWords ad but can get their own free standing page to serve as a product description.

Inside Google have some pictures of Automat from the Patent which uses an example of someone trying to sell their Digital Camera (see below – click to enlarge).

So what we’re seeing here seems to be a system for smaller advertisers who don’t have their own web pages. It’ll be interesting to see if and how this develops and what impact it will have not only on publishers using AdSense but also on sites like eBay who could stand to loose by Google getting into more of a classifieds type industry with their ads.

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