As platforms and technologies become sophisticated, brands need more tools to create interesting stories. We are on the verge of a new era in digital storytelling that will soon be surrounded by strengthened and virtual reality experiences. Augmented reality ensures the quality and presentation of the product is good. It also ensures that consumers are part of their own stories, rather than simply consuming consumers passively. With the launch of Apple’s ARKit, which allows developers to build their own expanded platforms and experiences, 2020 is now expected to be a year when digital content is seen as a core pillar, not an innovation.
What is ARKit?
Apple, ARKit; iOS 11 has introduced a new structure that allows you to easily create unique augmented reality experiences for iPhone and iPad. By blending digital objects and information around you, ARKit takes apps beyond the screen by releasing them to interact with the real world in completely new ways.
What will he offer us in the future?
Actually, there’s no need to think about the future. In 2020, Augmented Reality technology now looks like it will be a part of our lives, and the most robust tool of this technology is predicted to be ARKit. The videos already shared by Made with ARKit on YouTube are proof of that. Let’s watch what he promised us: