Week 9 [09.12-15.12.19] New financial crisis. Should we be afraid?

AdSense Lower AdWords and AdSense Referral Threshold and Payments

It looks like AdSense might be changing their payment structure for their AdSense and AdWords referrals.

After a tip from a reader I just logged into my account and saw that today I have XX conversions for my AdSense referrals for a total of $XXX and X conversions for AdWords referrals for a total of $XX (not sure if I’m allowed to disclose actual figures – but the payout is $5 per conversion).

This is unusual for two reasons:

1. They usually pay $100 for a conversion for AdSense and $20 for AdWords.
2. I rarely get any conversions – it’s unusual to have 1 per week, let alone 35!

Either this is some sort of glitch – or this is a new approach to paying publishers for AdSense conversions. Perhaps instead of paying the $100 when a new publisher makes their first $100 (or when an Advertiser reaches $100 in advertising) they are paying a lesser amount at a lower earnings level?

I can’t see any official notice of this yet – but will be watching with interest.

Thanks to Wentworth for the tip

Update: The previous payout structure for AdSense and AdWords referrals was:

AdSense: When a user you’ve referred to AdSense first earns US$100 within 180 days, AdSense credits your account with US$100.
AdWords: When a user you’ve referred to AdWords signs up and spends US$100 within 90 days, AdSense will credit your account with US$20.

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