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Late in August it was announced that AdSense were doing a limited beta test with some publishers of their Premium Video Content (a partnership with Viacom where video ads were embedded into video clips, trailers etc). The test was a 4 week pilot that ends on 20 September. I’ve just heard from one of the …
AdSense Ad New Content Channels to MTV Premium Video Test Read More »
We all like a joke on 1 April (and it can even be good for your blog) but some good advice to remember when playing such ‘pranks’ is that jokes that impact others should seriously be considered. My mum used to say – ‘it’s all fun and games until someone gets hurt’ and ‘the problem …
The notions of pillar and evergreen content aren’t exactly news to bloggers—we know that’s where we have some of our best shots of nurturing rapport and loyalty, and building repeat readership. It follows, then, that we should hone our pillar-content-writing skills. Today I wanted to look at a key type of pillar content: tutorials. Many …
Several years ago on my photography site I was approached by a company who sold a software product for photographers. They wanted to run a banner ad campaign on my site to promote a new product. Their product was a quality one from a source I trusted and it was relevant to our readers so …
When Affiliate Marketing Can Be a WIN/WIN/WIN Situation Read More »
This is the last installment of a 6 part series on blogging that brings about lasting change. Before reading on you might like to Read the introduction here. Stage 5 – Fear to Commitment Depending upon the gravity of the topic you’re talking about, fear can play a part in asking people to take some …
Peter from pc4media has posted asking readers what their Post to Comment/Trackback Ratio? is. Peter’s PCTR (did I just make up a new acronym?) is 0.75 if he doesn’t include trackbacks and 0.66 if he does. Here’s his calculations: ‘1694/2245 = 0.75 (My old methodology.) 1694/ (2245+ 339) = 0.66 (Stowe’s “I’m stretching the conversational …
There is an incredible opportunity for bloggers that will help improve the quality of their content, serve their readers better, and potentially help their blog rank higher in search engines – and not everybody is making use of it! While as a judge in a recent blogging competition, I was asked to consider the quality of …
How To Lift the Quality of Your Blog Posts with Embeddable Content Read More »
Self-directed play is vital for their development – and your sanity. But can you really “teach” independence? The experts say yes!
This is the 6th and final post in a mini series on combatting Blog Apathy • New Stimuli – one of the best ways to get your creativity levels up is to expose yourself to new stuff. Buy a book, watch a movie, meet someone new, go for a walk, spend time with your family, …
This time last week I called for prizes for next week’s “That Work” – SLG Group Writing Project. I was expecting a similar response to last time but was inundated with offers (over 35 now). Some of them were a touch strange (you’re a quirky lot) and some were quite amazing. I’ve chosen 5 and …
$1800 Prize Pool for Next Week’s Writing Project Read More »