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Month: February 2008







How I Beat my Best Month Ever by Doing Something Good, Better [Case Study]

Mid-December 2010: on my photography site, we launched a new campaign—our first ever 12 Days of Christmas promotion. The result was my biggest month of earnings ever up to that point. The idea was simple: offer discounts on 12 products over the 12 days leading up to Christmas. I used a mix of my own …

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Week 9 [09.12-15.12.19] New financial crisis. Should we be afraid?

AdSense Announce Changes to Ad Ecosystem.

Today AdSense publishers (or at least some of them) received the following email outlining some recent ‘changes and improvements’ to the Google ad system. These changes largely revolve around new features that they’ve added to AdWords to let advertisers target websites differently (more control). One of the big changes is the introduction of ‘Ad Planner’ …

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