Month: January 2006

Week 9 [09.12-15.12.19] New financial crisis. Should we be afraid?

Yahoo’s Advertising Overhaul Officially announced

Loren has posted details of the email that Yahoo sent it’s advertisers which has details of the overhaul they’re doing on their advertising program. Looks like they’re definitely doing some worthwhile updates including geo-targetting, quicker ad activation, budgeting/planning tools etc. To be honest I had thought Yahoo already had all this built into their system …

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